MISSION
The Business Offer Manager is responsible for monitoring, maintaining, recommending, and implementing marketing strategies related to a defined portfolio of products to profitably grow the portfolio in line with business objectives.
This key position is responsible for growing the business by developing the product offer, analyzing the market, pricing, and competitors, setting targets, and providing support to the commercial teams.
AREAS OF RESPONSIBILITY
Market investigation and research
- Confirm or reformulate existing strategies & identify new market segments, channels, and/or business models
- Competitor intelligence and analysis
- Identify and analyze market size, structure, and important changes within relevant business models
- Monitor product life cycle - growth, decline & general performance
- Product group and product performance on sales, margin etc.
- Proposal for product deletions or changes in product categories, obsolescence
- Develop & deliver portfolio strategies
- Work with other product managers to formulate group / joint/complementary plans
Product Lifecycle Management
- Understand Global Offer Manager proposals and how we can utilize these locally, including localization needs
- Monitor product development with Offer Manager and project teams
- Develop localized supporting literature including training material, price lists, POS gear, etc
- Advertising: work with Field Marketing for a suitable program
- Product launch planning and implementation to an agreed strategy
- Provide sales support to ensure launch success
- Manage products throughout their lifecycle, including feeding relevant information into stocking policies and managing end-of-life activities
- At all stages of product, lifecycle manage profitability, which includes minimizing depreciated stock, reviewing the supply chain, reviewing pricing vs volume, etc.
Pricing
- Recommendations for pricing/positioning
- Cost/GM/Price analysis
Communication
- Work with the Field Marketing team and Offer managers to develop localized sales support communication materials of all types as required
Technical
- Work with CCC, tech support personnel, training department, and Offer Manager to ensure availability of appropriate technical support in all relevant forms
- Provide technical training for sales and service staff
- Organise technical packaging
Provide support to the sales team (particularly in the “post-launch” stage of the new product
- Product pluses and negatives, range problems, results, trade reactions
- Setting Sales incentives, achievements, Sales forecasts/breakdowns
- Evaluate strategies through sales promotions, operational problems, and new product ideas
- Distribution and delivery activities, packaging acceptance
- Analysis of own competitive sales, brand shares, regionality, seasonality
- Analysis of Research results
- Forecasts, objectives, and effectiveness
Governance
- Ensures that all activities conform to relevant government regulations, company policies, standards and ethics
- Identifies opportunities for improvement of work practices and processes
Health, Safety, and the Environment
- Understands and implements company HSE policies.
- Manages individual priorities and deliverables within the HSE context.
- Actively encourages a safe and environmentally conscious workplace.
- Strives to find new ways of improving the work environment
- Takes a personal interest (or 'actively own') OH&S issues and activities within your area of responsibility - lead by example.
Qualifications
- 3 years of relevant experience in product marketing\sales\business development function which includes one or more of the following areas:
- Conducting research to define targeted customer segments and determine the key values that drive buying behavior
- Developing product\brand positioning, associated marketing themes, and media channels that align with target customer demographics
- Product\brand management\P&L\Revenue accountability
- Identifying market opportunities, translating opportunities into product design, and driving branding\marketing strategies that result in a successful product\brand launch
- Managing the product\brand P&L eg. Budgeting expenditure, profitability, ROI, etc
- Partnering with product development and marketing teams to ensure that customer needs\values are incorporated into product design, branding, and marketing approaches
- Advanced level of English
- Knowledge of Schneider Electric's portfolio would be a plus
- Knowledge of the Korean low voltage power distribution market would be a plus
Primary Location: KR-Seoul
Schedule: Full-time
Unposting Date: Ongoing
